What is Brand Strength

I've created Brand Strength measurement for organizations in order to allow teachers to know which organizations are most active and informative. From my talks with hundreds of teachers about what they wish they could know more about schools before applying, I've figured out that teachers want to have all possible information about a school, be able to connect with its staff teachers, read reviews (good and bad!), see pictures/videos of student projects, and see jobs. If you do all this, your Brand Strength will be high and teachers will love your organization's page!

Why it's important

When we show teachers their matching organizations and jobs, we display the organizations with the highest Brand Strength first. In their Job Search dashboards as well as in the weekly emails they recieve. If you have higher Brand Strength, your organization and your jobs will be more viewed by members and job seekers.

How we calculate it

Brand Strength is a combination of factors:

• Filling out your organization page 100%
• Having at least 5 staff join your page
• Having at least 5 reviews from staff
• Having posted jobs
• Having posted videos and pictures within the last 6 months
• Having posted videos and pictures within the last 12 months

As you can see, I have decided to make Brand Strength an indicator of how informative, active, and exciting your page is on the network. I've based these measurements on what teachers have told me they want to see/know/do when they are considering working at a new school.

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Guide to Building a Great Organization Page

Schools, recruiters, and other organizations need to have an informative and professional Page on TAN in order to effectively recruit here. Your page will be where you host information about your school: Jobs, blog content, documents, pictures, videos, and anything else that you think would be helpful for prospective teachers to know about your school. You should try to update your page with new content at least every month, just like a social media manager does on other networks. Before you create a Page for your organization, remember this: 

Teachers are people, and people fear the unknown.

There are horror stories all over the internet from teachers whose recruiters lied, schools broke contract, visa documents were stolen, etc. It's hard for teachers to trust schools and recruiters because there's so much distrust. The only way to build trust with teachers is by showing them what the experience of working at your school has been like for other teachers. That means providing pictures, videos, reviews, and stories of other teachers at your school. You must make people feel excited and comfortable when they are exploring your organization's Page on TAN.

Ready? 

Click the image below to see our official guide: How to Recruit on Teach Abroad Network

The E-book covers:

- How to Recruit Successfully on TAN
- Advice for Brand Building
- Job Posting Best Practices
- How to Contact Candidates
- Building Long-Term Recruitment Pipelines